Early in 2014, the “No Makeup Selfie” swarmed social media. It was undoubtedly a huge success, not only raising awareness but also raising over £8m in much needed funds to help battle cancer.
Owner of Little People Nurseries, Marguerite Hallas, had recently successfully battled Breast Cancer herself, so she was keen to take part in the campaign to show her support. Not content with just shedding her makeup, Marguerite decided to go one stage further and shed her clothes as well! The resulting picture caused quite a stir on Mag’s Facebook and the suggestion to produce a “Calendar Girls” style calendar was born.
Inspired by her bravery, Marguerite’s team at the nursery were happy to take part and volunteered to ‘Bare all for Breast Cancer’, so we then went on to invite other local businesses to take part. It’s fair to say that some took more convincing than others, but we are all delighted with the final result.
Every single penny of this calendar’s £8 sale price went to the Pink Ribbon Foundation. The Foundation provide financial support to UK charities which relieve the needs of people who are suffering from, or who have been affected by breast cancer or who work to advance the understanding of breast cancer, its early detection and treatment. More information about the charity here (www.pinkribbonfoundation.org.uk)
We are incredibly grateful to the staff and owners of the businesses who have been brave enough to give up their time (and inhibitions!) to get naked for charity, to Mark Swinford for the photography, to PepperDog Design for creating the calendar and to Handcart Media for the website. Their help has been invaluable.